If you need to drive traffic to your website fast, there are plenty of ways to do it – you just have to know how. You can boost your site’s reach by partnering with a third party, leveraging social media or even buying your way onto search engines’ results pages. All of these methods come with their own pros and cons, but learning how they work will help you decide which one(s) are right for your business and budget.
Do Keyword Research
Before you do anything else, it’s a good idea to brainstorm keywords and phrases that people might use when searching for your website. Using Google AdWords Keyword Planner or another keyword research tool, search for terms relevant to your site. Then, sort those results by volume (to ensure you have a high number of searches) and average monthly searches (to see how popular certain keywords are). Then, take your findings back to step one.
Write Unique, Optimized Content
First and foremost, you should realize that there is no one way of getting traffic to your website. It’s up to you how you choose to get noticed. One option, however, is writing optimized content on topics people want to read about—and developing a way for them to find your content through search engines or through social media shares. This can be tough, but it’s an excellent way of getting traffic while staying true to yourself and what you want your site(s) and presence online means.
Target Multiple Search Engines
Optimizing your site for multiple search engines is a great way to ensure that you’re getting traffic from as many places as possible. If you only optimize for one search engine, even if it’s very high quality traffic, you won’t be maximizing your exposure. SEO is an ever-changing science; make sure you get it right from day one.
Use Long-Tail Keywords in Titles and Headings
A long-tail keyword is a search term that contains at least three words (i.e., content marketing strategies). Long-tail keywords tend to be more specific and niche, so you should naturally include them in your title or heading tags when creating content for your website. Not only do long-tail keywords get ranked higher on Google, but they also attract better quality leads! Why?
Link to Other Web Sites
If you want people to visit your website, it’s a good idea to provide content that provides value for them. It makes sense: if you do something for someone else, they’re more likely to do something for you! Remember, too, that links are votes; every time someone clicks on a link from your website and visits another one, you’re increasing its authority and thus increasing your own.
Think Local if Your Business is Located There
Before you even think about how you can get traffic to your website, determine if it makes sense for your business. If you own a restaurant in Oklahoma City and most of your customers come from Tulsa, it might not make sense for you to pay for a banner ad on Google that leads people straight back home. Instead, invest in media like radio or television, which will attract customers from that city.
Maintain an Active Online Presence on Twitter, LinkedIn, Facebook, etc.
Don’t neglect your online presence. Don’t forget that most of your target market is also online and connected, so keep a social media presence going at all times. Posting articles or news relevant to your industry can help you establish yourself as an authority in your field. If you aren’t comfortable with any form of social media, hire someone who is to assist you with staying active.
Do Not Overlook Bing or Yahoo!
Most entrepreneurs overlook Bing and Yahoo! when they are trying to build their businesses because they focus on Google and all of its AdWords options. However, if you take advantage of Bing’s PPC options and use Yahoo! effectively, you can get a lot of traffic from these search engines. While you won’t always make as much money per click (CPC) on these engines compared to Google AdWords, if your landing page converts well then it could be worth it for your business.
Integrate Google AdWords with SEO Campaigns
When it comes to getting traffic, SEO is still king. But it’s not without its limitations. SEO is an organic process that can take weeks or months before you even see any movement in your site’s rankings.
Use Social Media Marketing Tools like Hootsuite or Buffer
These tools are essential for a healthy social media presence because they allow you to automate your social media activities so that you can manage several platforms at once. Managing multiple profiles on multiple sites is not only time-consuming, but it’s also a drain on your brain power. Using Hootsuite or Buffer will help you schedule and share posts in a timely fashion, making it easier for visitors to follow your social media activity and learn about your brand’s latest news and updates.
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